A company’s failure is not necessarily attributed to a bad management. Instead, it is related to the absence of a management system that articulates a business strategy, implements it, and finally evaluates that effectiveness of it (Norton & Robert 2008).
Strategic management can be defined as
“the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives” (David 2013, p.35).
Some scholars view the of business strategy development as a three-stage process which consists of:
- Strategy formulation
- Strategy implementation
- Strategy evaluation
Each stage incorporates different sets of tools and techniques needed to lead to a strong business strategy.
Using the art of selecting the right mix of tools and techniques and the science of implementing them, this case study aimed at evaluating the above stages and provided recommendations for a telecommunication company in the MENA region; Zain Group.
David, F., 2013. Strategic Management Concepts and Cases: a Competitive Advantage Approach 14th ed., Harlow: Pearson.
Norton, D.P. & Robert, K., 2008. Mastering the management system. Harvard Business Review, 86(1), pp.62–77.